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Tag: Social Media

Digitalization in Europe? Most wanted!

– By Melissa Rösch –

The big question after the sobering results of our Swiss study – how developed are other European countries in terms of digitalization? How digital are our neighbouring countries when it comes to HR? And how do they actually recruit their talents?

Internet of Things

Looking for a nice café online while on vacation often ends without success which probably not only I as a Marketing(-oriented) Intern have noticed. Most of the time you will not find the best insider tips on the web, but – as in the old days – through word-of-mouth recommendation. However, in times of Instagram and Co, people not only want to look up where to find the best coffee or paella in advance, but also photos of the food and further information.Thanks to the multitude of food bloggers, some restaurants are only listed on Google because of them, but an independent website can sometimes be difficult to find.… Continue

Somehow. Somewhere. Some time.

Study focus on Social Media in HR

Hardly any other term has shaped the internet and user behavior as profoundly as Social Media. It plays an important role not only in the private sphere, but also in the professional one – wherever interaction with people is concerned. So it’s ready made for HR! Many companies also see it this way therefore bet on social media. They are all taking part in some way, and know something about it – and that is the problem, as the third part of the study “HR Management Trends 2016” has found out.

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Various possibilities

But starting from the beginning: In Switzerland over 3.5 million people are currently active on social media in one way or the other.… Continue

The big chance for SMEs, or: If you don’t act now, it is your own fault

Study on employer branding in recruiting

Marketing for products or services is nothing new – marketing for companies as employers on the other hand is. In times of skills shortages and demographic change, companies are challenged in terms of employer attractivity and employer branding has become a must. As the second part of the sty “HR Management Trends 2016” shows, employer branding is mostly ignored and a lot of potential is wasted.

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In the past, everything was much simpler: Skills shortage was an alien word, companies were able to pick the best one from many good applicants, and employees remained loyal to the company for decades.… Continue

Up-to-date with HR-Blogs: our favourites

Blog Blogging Media Messaging Social Network Media Concept

Big data, e-recruiting, social media, mobility – digitization does not stop in front of the HR department and its processes. This is anything but new, and yet it still causes quite a headache and a big question mark for many companies. HR professionals are active on several fronts at the same time and now also have to stay up-to-date on trends and tools: a Snapchat account as an employer branding measure, WhatsApp groups for career seekers, applicant management tools, Xing as a sourcing option? Keeping an overview then becomes quite hard, especially if you lack the resources to do so. Thank god for

the HR-bloggers. … Continue

HR Study shows: Digitalization is not IT

Mobile recruiting, applicant management systems, social media and online job-search platforms – they all have one thing in common: they are children of the digitalization and are shaking up the HR scene. While in the past recruiting was done by hand, today (almost) everything is done with a mouse click. The processes are visibly more efficient and simpler, thus giving HR recruiters more time for the truly important processes and the people behind them. – Sadly this is not true. Recruiting is still done like yesterday, incredibly homogenous and much is misunderstood, like the study “HR Management Trends 2016” shows.

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The Study “HR Management Trends 2016”, which was conducted by jacando in collaboration with the Swiss SME Association and HR Today, investigated in the first of three parts how recruitment is done today.… Continue

A fresh wind in the recruiting market

xingINSource: xing.com, linkedin.com

Most of us can remember it very well: job offers printed in newspapers, personal contacts and career fairs. These were the ways with which companies time not too long ago looked for new employees. Today the acquisition of staff is different: Most employers rely on the Internet and thus also on social media. Where head-hunters formerly had to put a lot of efforts into making contacts, today it usually is only a quick research on the internet, and what used to be personal recommendations through friends and acquaintances, is today done with just one click. With the advent of social media in recruiting, a fresh wind is blowing into the recruitment market.… Continue