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Tag: Recruiting


A guest contribution by Lisa Schäfer, manetch

The generation Maybe is considered indecisive, challenging and discontinuous. They are also said to doubt and question everything. This presents companies with an unprecedented challenge. How should they deal with this challenge?

The Millennials demand the surrender of rigid work structures and the introduction of flexible corporate cultures. Having grown up in the digital age with almost endless possibilities of life-shaping and the flow of information, it is difficult for them to find their professional identity and to set themselves a clear goal. There are no limits to self-optimization and implementation, which lead to difficulties for both workers and employers.… Continue

The big chance for SMEs, or: If you don’t act now, it is your own fault

Study on employer branding in recruiting

Marketing for products or services is nothing new – marketing for companies as employers on the other hand is. In times of skills shortages and demographic change, companies are challenged in terms of employer attractivity and employer branding has become a must. As the second part of the sty “HR Management Trends 2016” shows, employer branding is mostly ignored and a lot of potential is wasted.


In the past, everything was much simpler: Skills shortage was an alien word, companies were able to pick the best one from many good applicants, and employees remained loyal to the company for decades.… Continue

Skills shortage? The HEKS has an answer

Bildschirmfoto 2016-10-04 um 14.32.12

Skills shortage is not a new topic in Switzerland. To blame for this is – of course not solely – the demographic change. The aging of the population leads to an imbalance in the employed and the unemployed, with a rising tendency. This leads to more than half of the companies being influenced in their recruitment by this skills shortage and having problems with finding qualified specialists.

The availability of a sufficiently skilled workforce is, as is known, extremely important for the competitiveness of companies, and accordingly urgent innovative approaches are needed to overcome the shortcomings of skilled labour. A very interesting approach from our point of view is offered by the Relief Society of the Protestant Churches of Switzerland (HEKS) with its campaign “Equal Opportunity Pays Off“.… Continue

Application from XY – Anonymized Applications

In the last post we reported on professional networks, in which perfect self-presentation is part of a successful job search. Today is all about a contrarian approach: Anonymized applications.

As the name suggests, the applications are made completely unrecognizable in this process. This means that the name and sex of the applicant do not appear in the documents. Images are not admitted. All data, which could indicate origin and age, omitted.

Commonplace in North America.

In the US, since the 60’s applications will be sent without a photo, age and gender. In German-speaking countries this is rather unusual. The HR departments still seem rather sceptical about the anonymity.… Continue

Who are you, and if so, how many?

Who Are You?

Finding and hiring the right candidate is not an easy task. Of this, recruiters can especially sing a song. On one side you have to be fast, so that a candidate does not end up with the competition. On the other hand, the simple reading of an application has to be enough to evaluate, whether or not a person and their skills fit into the team and to the position, and should thus be invited to an interview. And as soon as a candidate sits in the interview, they will present themselves from their best side and preserves the appearance, that they fit the profile better than they actually do.… Continue

HR Trend: Snapchat?

Snapchat – that is the name of the App whose user numbers have exploded in the last few years. Already named the trend of 2016 by many HR experts, the questions now asked are: What does the app do? How does it work? And what is it doing on an HR blog?

Source: snapchat.comSource:

Snapchat? What is that even?

As the name lets on, Snapchat is a short message service. But it is not another Facebook messenger or WhatsApp clone. Because the messages are not available for an indefinite time, and instead disappear after having been read for a maximum of 10 seconds.… Continue