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Tag: LinkedIn

Somehow. Somewhere. Some time.

Study focus on Social Media in HR

Hardly any other term has shaped the internet and user behavior as profoundly as Social Media. It plays an important role not only in the private sphere, but also in the professional one – wherever interaction with people is concerned. So it’s ready made for HR! Many companies also see it this way therefore bet on social media. They are all taking part in some way, and know something about it – and that is the problem, as the third part of the study “HR Management Trends 2016” has found out.

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Various possibilities

But starting from the beginning: In Switzerland over 3.5 million people are currently active on social media in one way or the other.… Continue

The big chance for SMEs, or: If you don’t act now, it is your own fault

Study on employer branding in recruiting

Marketing for products or services is nothing new – marketing for companies as employers on the other hand is. In times of skills shortages and demographic change, companies are challenged in terms of employer attractivity and employer branding has become a must. As the second part of the sty “HR Management Trends 2016” shows, employer branding is mostly ignored and a lot of potential is wasted.

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In the past, everything was much simpler: Skills shortage was an alien word, companies were able to pick the best one from many good applicants, and employees remained loyal to the company for decades.… Continue

A fresh wind in the recruiting market

xingINSource: xing.com, linkedin.com

Most of us can remember it very well: job offers printed in newspapers, personal contacts and career fairs. These were the ways with which companies time not too long ago looked for new employees. Today the acquisition of staff is different: Most employers rely on the Internet and thus also on social media. Where head-hunters formerly had to put a lot of efforts into making contacts, today it usually is only a quick research on the internet, and what used to be personal recommendations through friends and acquaintances, is today done with just one click. With the advent of social media in recruiting, a fresh wind is blowing into the recruitment market.… Continue