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Tag: Arbeitgebermarketing

Recruiting and Talentmanagement – Gamification in HR

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Is gamification the next ‘big thing’ in human resources management or just another nice-sounding buzzword? Can the playful approach provide real value, or are they just superfluous bells and whistles? Does gamification provide completely new ways of interacting with employees? These are just a few questions that need to be clarified in our series “Gamification in HRM”.

Simplify → play → motivate!

But from the beginning: Gamification brings, as the name suggests, a playful approach to represent a complex issue for each user and to fuel the debate with just that fact. In terms of human resource management, this can happen in all sorts of disciplines.… Continue

The perfect workplace: Everything, but not without coffee

Vector colorful office desk closeup concept. Flat work interior design elements table, laptop, lamp, books. Working concept of office desk close up. Flat style office desk closeup illustration.

Some time ago, we have dealt with the modern workplace and the future of work. The workplace has a great impact on the productivity, creativity and well-being of employees. But what do people feel as important in their workplace? How do they imagine their perfect workstation and what should not be missing under any circumstances?

Because the perfect workplace looks a little different for everyone, we asked employees in a recent survey and here are the results:

Community office or fixed work area?

The own desk, which could be personalized and decorated, is often dismissed as a story of yesterday.… Continue

Cultural recruiting – completing the puzzle

illustration of a Woman confused with a piece of puzzle

In an earlier article we already discussed what exactly is meant with cultural fit and why it is a good choice for companies to consider it while looking for new employees. As a reminder: employees with a good cultural fit tend to stay longer in a company, are more motivated and help to create a harmonious teamwork. On the other hand, cultural fit shouldn’t be seen as a synonym for uniformity, because this would not be a good thing for the company either. All of this is easier said than done. The question here is, how one can find a cultural fit.… Continue

Cultural fit: when your employees go with the flow

Swim against the tideGood qualification, and the job interview was considerably promising, too – a nice guy; cheerful and yet confident and prudent. No question, a successful recruitment – or so it seemed. Very soon it got obvious that the new employee just does not fit into the company at all. This is a story that should be well-known in every HR department. The reason for such unsuccessful recruiting is often an absent cultural fit.… Continue

Lack of Employer Branding: Is the skilled worker shortage of the companies own making after all?

In recent years it has been one of the most widely discussed topics in the media. Again and again, companies are saying that there are not enough applicants and therefore a large number of vacancies remain unoccupied. But what is the role of the companies? How do they recruit and retain qualified talents and can they do something to boost the number of applicants?

More than one in two German small and medium-sized enterprises (SMEs) complain that not all orders can be taken due to a lack of personnel, as a study by Ernst & Young has shown this year. In order to avoid these shortages, companies must strategically position themselves on the labour market, in order to attract attention and recruit the most qualified talents – no company want to lose neither its best candidates nor its most qualified employees to its competitors. … Continue