Study “Employee Experience: Hired and forgotten!?”
The fact that the process of hiring employees is expensive and complex, no one doubts. The only way around it is to have satisfied, motivated employees who don’t think of a job change. Especially in times when talents and skilled workers are fought for, it is necessary to take more care of your own employees with appropriate measures and to bind them to the company. Easier said than done, as the latest study “Employee Experience: Hired and forgotten!?” by jacando shows. In the study, about 150 employees from Swiss and German companies were surveyed on the topic of “Employee Experience” and its importance nowadays, the great impact that digitalization has on it, and how this impact ultimately affects employee attitudes.
Away from a world of wellbeing to a world of lasting impressions
Table football, massage chairs, feel-good managers and office worlds – nowadays the possibilities for employees to meet their needs are not limited. It is especially large companies who are making more and more use of them, and they hope that they will have endlessly motivated, loyal and satisfied employees. But often it does not work out. After all, it is more than superficial wellbeing. Employee experience is the magic word and is the sum of all the perceptions an employee receives through interaction with their employer. It is not just about a great workspace or perceptions in certain situations like in a performance review, but actually at every single moment – from the very first contact with the company to far beyond the end. Central points are the company culture, the workplace and the technology. And the latter is of immense relevance with regard to the simple implementation, such as the digitization of processes such as administrative issues. The fact that the way to the all-round positive employee experience is still long for many companies, however, is already apparent from the lack of digital processes.
First: Rose-coloured glasses…
One thing you have to hand it to the companies: in terms of a positive candidate experience, many companies are more and more aware of the importance. This is also felt by the employees: 80% of the employees surveyed have a good memory of the application process at their current employer. They even felt it as effortless, even if digitized processes with 7% were in the early stages of development and many of the evaluated application processes tended to be sluggish and anything but fast. The great friendliness of the staff is astonishing – but also shows that knowledge about the many advantages of digital processes, such as the use of a system for the efficient processing of applications, is not yet widespread among employees. For a long time, however, the companies can no longer afford to do so, as the expectations for efficient processes are growing steadily with regard to the digital-affine generations Z and younger.
At the latest after signing the contract and entering the company, however, the pink glasses and the goodies move more and more into reality – and at the latest when the administrative processing is more time consuming than the actual work. Suddenly the awareness of the relevance of digitized processes is felt by the employees, and the non-existence of these is perceived as negative for the first time. If it is merely a question of individual situations, it is often overlooked. However, repetitive administrative issues such as holiday planning, business travel or sick leave are perceived as disruptive due to the lack of digital processes and have a negative impact on the employee experience.
Feedback, promotion and goals – only occassionally!
In terms of goal agreements, feedback opportunities and support also is not improving the employee experience – especially since in many places the basic prerequisites are missing. While targets are only agreed with 60% of the employees, feedback and support are still worse at 51% and 54%, respectively, although they all contribute significantly to positive perception and have a strong influence on motivation and commitment. This becomes more clear when one considers that the execution of such processes is often only sporadic and verbal, without the results being measured and transparently communicated. The digitization of such processes by means of a system is therefore of immense importance to employees, and according to the study this would have a very positive effect on the attitude of the employees towards their employer.
And the big companies?
The fact that many processes due to budget issues and capacities in small and medium-sized enterprises (SMEs) take longer to implement, is not unexpected with regard to the employee experience and its aspects. Large companies (corporates) are, however, expected to have significantly greater resources as a result of their resources. At least when it comes to the subject of digitization. Although corporates are somewhat more advanced than SMEs in the application process, they are at a frighteningly similar level to SMEs in all other areas. This has a negative impact on the employee experience of the employees surveyed – with corresponding consequences also for the big companies.
And what does this mean for the future? …
… In short, the fact that many companies will soon have to put a lot of effort into their own if they want to convince even younger generations of themselves and, above all, want to bind themselves in the long term. Because for the youngsters, the topic of digitalisation is the gospel truth and for them, other values are more important than regular wage increases or a bonus. The construct of the employee experience, together with all its aspects, will therefore become more and more relevant and should become part of every company. Anyone who thinks in the long term, no longer mourns lost employees and who already wants to create a significant competitive advantage over other employers, is well advised to deal with the construct employee experience as quickly as possible.
About the study
The study “Employee Experience: Discontinued and Forgotten?” has examined the extent to which the employee experience has already entered the company, how it is perceived by the employees, what impact it has on it, and what role it plays in digitization processes. The study surveyed about 150 employees from SMEs and corporates from Germany and Switzerland. The study can be downloaded here (PDF) free of charge.