Study on employer branding in recruiting
Marketing for products or services is nothing new – marketing for companies as employers on the other hand is. In times of skills shortages and demographic change, companies are challenged in terms of employer attractivity and employer branding has become a must. As the second part of the sty “HR Management Trends 2016” shows, employer branding is mostly ignored and a lot of potential is wasted.
In the past, everything was much simpler: Skills shortage was an alien word, companies were able to pick the best one from many good applicants, and employees remained loyal to the company for decades.… Continue